Have you seen the latest Subway ad campaign? If not I’ll briefly describe it for you. They have a couple of Olympic athletes, an athlete and a boxer, stating what their favourite Subway sandwich is. The message implicit in the ad is that Subway sandwiches are healthy and this is backed up by the current TV campaign featuring the same athletes. The problem I have with this is that by no stretch of the imagination is a Subway sandwich … [Read more...]
Health, Performance and Fat Loss through Supportive Nutrition
About Achieve
We have both been working in the fitness industry for 15+ years and have each gone through various roles along our journey from lifeguarding, writing national fitness competitions and running a personal training team to teaching pilates, running an aerobics studio in a prestigious health club and being a director of one of the biggest names in fitness - Boxercise.
We are passionate about helping our members improve their lives through health, fitness and nutrition and constantly update our knowledge with some of the leading authorities in the world in their respective fields.